Refari Brand Hub

Careers, on the up.

A warm, modern, human identity in Resu Orange, on the same uplift-arrow heritage as Refari. Below: the logo, colour, type and everything you need to use the Resu brand correctly.

Logo

The Resu logo

Primarily typographic, with the “Refari Uplift Arrow” inside the R, the mark that ties the whole family together. Give it clear space (use the height of the “e”), and never recolour, stretch or rebuild it.

Colour · on light

White · on muted purple

White · on gradient

Download all assets (ZIP) Browse individual files

Colour

Colour palette

Two warm oranges lead, grounded by Muted Purple and softened with Sky Blue. Click any swatch to copy its HEX.

Core

Copy HEX

Resu Deep Orange

HEX #FF7600 · RGB 255 118 0

Copy HEX

Resu Light Orange

HEX #FFB600 · RGB 255 182 0

Copy CSS

Signature gradient

linear-gradient(120deg, #FFB600, #FF7600)

Supporting

Copy HEX

Muted Purple

HEX #46405B · RGB 70 64 91

Copy HEX

Sky Blue

HEX #A4D3FF · RGB 164 211 255

Copy HEX

Light Grey

HEX #F2F2F2 · RGB 242 242 242

Copy HEX

Bright White

HEX #FFFFFF · RGB 255 255 255

Typography

Typefaces

Lato sets headlines; Source Sans Pro carries body copy, the shared type system across the Refari family. Both are free from Google Fonts.

Headings

Lato

Black 900 & Bold 700

Aa Bb Cc
Resu

Black 900Bold 700Regular 400

Body

Source Sans Pro

Regular 400 & Semibold 600

A practical, friendly sans for everything from long-form copy to interface text, clear at any size.

Semibold 600Regular 400Light 300

<link href="https://fonts.googleapis.com/css2?family=Lato:wght@400;700;900&display=swap" rel="stylesheet">
<link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,400,600,700&display=swap" rel="stylesheet">

Downloads

Asset library

Web-ready logos and the app icon. Brand guidelines and fonts are in Source & formats below.

Download full pack — resu-brand-assets.zip · 500 KB

Logo & icon

Logo — Colour

For light backgrounds

PNG

Logo — White

For dark backgrounds

PNG

Logo — Black

Single-colour / mono use

PNG

App icon

White R on the orange gradient · favicons, avatars, tiles

512 1024

Colour reference

TXT

Colour values

HEX, RGB and usage notes

TXT CSS

Source & formats

Brand guidelines & other files

The full brand guidelines and the brand fonts. Note: the Resu pack is supplied as PNG only, there is no Illustrator vector source.

PDF

Brand guidelines

Logo, clear space, colour, type, photography

4.0 MB Download PDF

Appendix — other files

ZIP

Brand fonts

Lato, Source Sans Pro and Source Code Pro (TTF)

1.3 MB ZIP